Sony - Alpha A7 Mark III Set 24-105mm

Sony ILCE7M3GBDI.EU - Alpha A7 Mark III Set 24-105mm

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Sony ILCE7M3GBDI.EU - Alpha A7 Mark III Set 24-105mm
Sony ILCE7M3GBDI.EU - Alpha A7 Mark III Set 24-105mm
Sonys popular ?7R III and ?7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with new version 3.0 software.
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2,472.81 CHF VAT excl.

2,673.11 CHF Inc. VAT

Manufacturer price 2 478,26 CHF VAT excluded
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Sony Alpha A7 Mark III with 24-105mm lens
Take control of freedom of expression
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.
Rendering scenes with realistic details
A newly developed back-illuminated image sensor and evolved image processing system meet diverse shooting needs with high-quality imaging capabilities that you'd expect only from a full-frame camera.
Newly developed sensor, evolved image processor
The latest technology achieves impressive processing speed
A new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster5 and data processing capability that is 1.8 times higher5.
Back-illuminated full-frame sensor
Increased sensitivity and readout speed
The camera's 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to faster data transfer, outputs data at very high speed while minimizing noise to reveal fine details in every image.
Noise reduction in high-resolution images
Image quality improvement of up to 1.5 EV
The standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while detail reproduction and area-specific noise reduction technologies maintain image details and reduce noise. With highly effective performance in the medium to high sensitivity ranges, you can shoot at high ISO without worrying about noise and image deterioration.
Dynamic range up to approximately 15 stops
A dynamic range of about 15 stops7 at low sensitivity settings is realised through a redesigned CMOS image sensor and image processor that provide smooth gradation from shadows to highlights. This gives you greater freedom for creative imaging.
Faithful color reproduction
More accurate colour reproduction straight from camera
Colour reproduction performance is dramatically improved, giving subjects you capture more natural, true-to-life colours that are faithful to how they appear in real life. Skin tones in portraits, blue skies in landscapes, and vivid colours in still life all appear very realistic as a result.
More stable shots with 5-axis stabilization
The latest high-precision stabilisation uses stabilisation unit and gyroscopic sensors as well as algorithms to achieve a 5.0-stop8 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.
14-bit RAW output for rich gradations
For smoother, more natural gradations, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit format. This processor also enables 14-bit RAW9 output, even in silent or continuous shooting mode10.
4D FOCUS — The evolution of AF performance
AF performance is enhanced by using the same AF advances as in the α9 and applying them optimally, so once the α7 III captures subjects with unpredictable movements like dancers, boxers and wild animals in action, it doesn't easily let them go.
4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points11 covering approximately 93% of image area plus 425 contrast-detection AF points12 densely positioned to enhance focus.
4D FOCUS: Fast AF speed
AF performance up to twice as fast
Combining focal-plane phase-detection AF for excellent speed and precise tracking, and high-precision contrast-detection AF, Sony's sophisticated Fast Hybrid AF can capture fast-moving subjects with exceptional sharpness. This system improves performance to double AF speed13.
4D FOCUS: Constant tracking
Improved AF tracking for fast-moving subjects
AF performance inherited from the α9 accounts for AF tracking with improved accuracy for continuous shooting of rapid action. With faster image sensor readout, even complex subject motion can be tracked, and sudden subject motion can be predicted with great accuracy, allowing you to capture decisive moments.
Reliable AF down to EV-3 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-314, for more reliable autofocus in dark scenes.
Focal-plane phase-detection AF supports A-mount lenses
The 693-point focal-plane phase-detection AF not only covers a wide area and responds instantly - it brings the advantages of high tracking performance even with an A-mount lens mounted via the LA-EA3 adapter.
Eye AF revolutionises portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting portraits. Easy maintenance of optimum focus on moving subjects can totally transform your portraits.
Focus control via touch screen
The α7 III features Touch Focus and a Touch Pad function allowing you to intuitively move the focus frame with your fingertips while using the viewfinder.
AF in focus magnifier
Use autofocus for still images while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocus. This is ideal for focusing on a small area and other precision photography.
More versatile AF settings overall
AF tracking sensitivity for photos is adjustable in five steps. AF areas/points are changeable when switching from horizontal to vertical orientation. Focus point settings can be assigned to custom buttons.
Fast continuous shooting captures the peak of a moment
The α7 III can perform continuous shooting up to 10 fps with AF/AE1 tracking and up to 8 fps in live view shooting mode. The camera also supports silent shooting17 up to 10 fps with AF/AE tracking at maximum resolution.
Confidence-inspiring continuous shooting
Capture instant action with continuous shooting up to 10 fps - or 8 fps for live view shooting - with AF/AE1 tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images or 40 uncompressed RAW images can be captured in a single burst.
Shoot continuously in absolute silence
This camera enables silent shooting17 up to 10 fps with AF/AE1 tracking. Silence is crucial for various scenes, where even slight noise can mean missing the chance to get the perfect shot.
Anti-flicker shooting
Flicker from artificial lights is detected and the shutter is synchronized to minimize potential exposure and color inconsistencies at the top and bottom of images shot at high shutter speeds, as well as between continuous shots.
Improved operation during continuous shooting
Continuous shooting mode groups can be quickly reviewed, deleted or protected. You can access a menu screen and change settings20, as well as use image playback while data writing is in progress.
High-resolution 4K HDR
In addition to the new ability to record stunning 4K2 movies with 2.4 times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting an Instant HDR workflow.
Uncompromised image resolution
Full pixel readout without binning for high-resolution 4K movies
Full-pixel readout without binning in full-frame 35mm mode makes it possible to condense approximately 2.4 times21 the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jagged effects. Full-frame or Super 35mm mode can be selected as needed. Moreover, 4K2 recording uses the XAVC S format with bitrates up to 100 Mbps.
More comprehensive autofocus performance
Enhanced Fast Hybrid AF for video recording
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF smoothly locks onto and tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Low-end AF drive speed allows more pronounced slow focus effects. The freedom to adjust focus response to specific scenes is enhanced overall.
HLG (Hybrid Log-Gamma)3 for instant HDR workflow
A new HLG picture profile supports an instant HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimal blocked shadows or blown highlights that can deteriorate gradation and detail, without colour grading.3
*1 Great flexibility to fine-tune images as desired (colour grading required)
*2 Instant high-quality image (colour calibration not required) 
Supports S-Log3 and slow and fast motion
S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Additionally, select frame rates from 1 to 120/100 fps23 for quick motion up to 60x and slow motion down to 5x.
Reliable features and operation in a compact body
The α7 III's operability is enhanced by quick control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.
Extended battery life for more professional shooting
The α7 III can use an NP-FZ100 battery with approximately 2.2 times more capacity than an NP-FW50 battery, allowing you to shoot up to approximately 710 shots24 on a full charge. The optional BC-QZ1 battery charger allows faster charging than USB charging.
Dual memory card slot, UHS-II support
With two media slots, including one UHS-II-compatible slot for fast data writing, the α7 III can record simultaneously or relay, separate RAW/JPEG data and still/movie footage, and copy data between cards.
My Menu: faster access to your favourites
Record up to 30 frequently used items in the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.
Rating function
With the rating function, you can rate recorded still images from 1 to 5 stars anywhere on location, using the playback screen to perform the function if it's assigned to a custom button.
Sony's new Imaging Edge software suite
The Imaging Edge software suite can maximize image quality, improve production efficiency and help you fine-tune RAW-based images. Use "Remote" to remotely control shooting while monitoring scenes via the live PC screen; "Edit" to develop RAW data into high-quality photos; and "Viewer" to view, evaluate and select photos from a list of shots.29
Features
24.2 MP11 full-frame back-illuminated sensor
The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel11 resolution, back-illuminated structure, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Twice as fast12 data readout speed is achieved through copper wires and front-end LSI.
Fully enhanced image processing system
A combination of a new-generation image processing system and a new sensor enables image quality improvement of up to 1.5 EV12. A wide ISO sensitivity range up to ISO 51200 is standard, and a dynamic range of about 15 EV13 at low sensitivity settings is achieved. Enhanced detail reproduction and area-specific noise reduction combine to suppress noise and maintain an overall sense of high resolution. Color reproduction, particularly for skin and nature scenes, has also been significantly improved. The α7 III also supports 14-bit RAW output14 even during silent/continuous shooting15.
Wider, faster and more stable AF performance
An advanced image processing system and AF algorithms from the α9 camera optimised for the α7 III enhance AF speed, accuracy and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide wide high-density coverage. Enhanced AF speed up to twice as fast16 and more precise AF tracking performance allow you to capture and maintain focus on a fast and erratically moving subject. The α7 III also performs autofocus reliably down to EV-317 brightness.
Focal-plane phase-detection AF supports A-mount lenses
Phase-detection AF can operate even when an A-mount lens18 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide coverage, fast response, and high tracking performance.
Eye AF now supports AF-C
Eye AF now supports AF-C mode with greater precision that significantly improves portrait shooting, plus higher AF speed that makes it easier to shoot a moving subject, even if the subject looks down and away from the camera, or is backlit with their face partially in shadow. The α7 III supports Eye AF for A-mount lenses19 mounted via an adapter.
AF-ON button and multi-selector
The new AF-ON button activates autofocus without any half-press focus sequence for the shutter release, so you can concentrate more on the exact moment you want to release the shutter and capture the moment. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the focus point intuitively, so you won't miss great opportunities to shoot moving subjects.
Complete AF convenience
The AF tracking sensitivity when shooting photos is adjustable in five steps for subjects that move outside the focus area. AF zones and points either remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF zone registration allows frequently used focus point settings to be memorized and assigned to custom buttons for quick, convenient one-touch recall when needed.
Up to 10 fps with AF/AE tracking
Thanks to a new shutter charge unit and improvements to the image processing system, the α7 III can perform continuous shooting up to 10 fps with AF/AE20 tracking (up to 8 fps20 with minimal display lag in continuous live-view shooting mode) for easy, stable shooting, even of very active subjects. Up to approximately 177 JPEG (standard) images in full resolution, 89 compressed RAW images or 40 uncompressed RAW images can be captured in a single burst21. An electronic shutter enables silent, vibration-free shooting of wildlife and other sensitive situations where even the slightest noise might mean missing the perfect shot.
Improved operability for continuous shooting
Images captured in continuous shooting mode can be displayed as a group, and groups can be deleted or protected in one quick operation. Additionally, with higher burst capacity and UHS-II compatibility, the camera greatly simplifies data writing to memory cards. The Fn button and menu button can be used to change settings immediately after continuous shooting, while data writing is in progress22.
Anti-flicker shooting
Flicker from fluorescent lighting and other artificial lights is automatically detected and shooting is timed to minimise flicker's effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, allowing you to take images indoors with more confidence.
Clear, natural and realistic 4K movies
High-resolution full-frame 4K movies24 with full pixel readout without pixel binning that condenses approximately 2.4 times25 the amount of data required for 4K movies (QFHD: 3840 x 2160) resulting in minimal moiré and jaggies. Advanced image processing enables full-frame 4K movie recording with exceptional image quality in mid-to-high ISO range, allowing you to fully utilise the unique potential of 4K movie format in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.
Supports a wide range of HDR production needs
Meeting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production *1, and a new HLG (Hybrid Log-Gamma)26 picture profile for an Instant HDR workflow. However, color grading is not necessary to enjoy high-quality, true-to-life images *2 instantly without blocked shadows or blown highlights on an HDR (HLG) compatible TV.
Versatile video recording functions
The α7 III provides a wide range of functions to support professional videographer workflows, including clean HDMI output, time code / user bit (TC/UB), rec. control, marker display/settings, zebra function, Slow & Quick Motion27, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.
Enhanced Fast Hybrid AF for video recording
An efficient combination of focal-plane phase-detection AF and contrast-detection AF precisely locks onto even fast-moving subjects, then smoothly tracks them during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when filming movie scenes.
My Menu and new menu interface
My Menu lets you register and organise up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased as needed. A custom menu can be created to suit particular shooting needs. The α7 III features reorganised main menus for easier searching, with group names and page numbers at the top of displays.
Convenient rating function for on-location sorting
1- to 5-star ratings can be applied to still images and preserved when importing images into PlayMemories Home or Sony's new Imaging Edge software suite on a PC. This function and a protect function to avoid accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via Review display, and continuous groups can be viewed, protected, and deleted while you're on location or on the go.
Quickly modifiable customization
Camera settings can be saved (up to two in-camera and four on a memory card) for quick access via the mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies and playback. The custom settings recall during hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held down.
High-resolution, high-contrast XGA OLED Tru-Finder™ electronic viewfinder
Offering high resolution and contrast, plus the excellent gradation and colour reproduction that are OLED advantages, this approximately 2359K-dot XGA OLED Tru-Finder faithfully reproduces images with clear corner-to-corner visibility. The magnification is 0.78x (approximately 38.5° diagonal field of view). The ZEISS T* coating significantly reduces obtrusive lens reflection on the ocular lens. Start-up is about 40% faster than with the α7 II when the camera is switched on. Furthermore, display mode can be set to 'High' to provide finer, more natural details by maximizing the data read from the 24.2-megapixel effective sensor.
Touch LCD screen for easy instant focusing
A 3.0-inch 922K-dot LCD screen offers touch operation and bright, clear, finely detailed views, even outdoors. Use Touch Focus to focus instantly on a point you touch on the screen and Touch Pad to slide the focus frame with your fingertip on the LCD screen while monitoring shooting through the viewfinder. This LCD screen tilts up to 107° upward and up to 41° downward for flexible and convenient camera handling and shot control.
5-axis in-body image stabilisation with 5.0-stop shutter speed advantage
This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw when shooting at longer focal lengths; X/Y shift in close-up shooting (including macro); and roll when recording stills and movies at night. It achieves a 5.0-step-faster shutter speed28, allowing the α7 III to take full advantage of its high-quality imaging capabilities and high-performance viewfinder. Moreover, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
Location information linking via Bluetooth
The camera can be paired with PlayMemories Mobile app30 installed on a compatible mobile phone or tablet to acquire location data, record it on still images, and correct camera date/time and location settings. The PlayMemories Home application can be used on a personal computer to organise imported still images on a map.
Smooth PC control via USB 3.1 Gen 1 port
A USB Type-C™31 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, allowing you to quickly check images on PC and continue shooting without delay. Additionally, a setting allowing transfer of only JPEG files to PC enables you to check images via PC even more quickly after continuous shooting, as the camera doesn't have to send large volumes of RAW data.
Extended battery life for more professional shooting
For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of an NP-FW50 battery that allows up to approximately 710 photos32 on a full charge, and an optional VG-C3EM vertical grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external batteries to power the camera for extended recording. More conveniently, accessories such as a remote control can be used via the Multi/Micro USB port while power is supplied via the USB Type-C™ port. The optional BC-QZ1 battery charger allows faster charging than USB charging.
Dual UHS-II compatible slot
This camera has two card slots for SD (UHS-II compatible for fast data writing) and SD/Memory Stick respectively. Two cards in the slots can be used to record simultaneously or relay; separate RAW from JPEG data, or photos from videos; and copy data from one card to another. The memory card cover is lockable to prevent it from opening accidentally.
Highly durable and usable in challenging conditions
The α7 III operates reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy for the top cover, front cover and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise dust and moisture entry33.
One-touch remote control and One-touch sharing
One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social networking sharing. Simply install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, then touch the device to the camera to connect them. If you don't have NFC, use QR code compatibility to pair the devices.
Sony's new Imaging Edge software suite
Imaging Edge software suite can maximise image quality, improve production efficiency and help you fine-tune RAW-based images. Use "Remote" to control shooting while monitoring scenes via live PC screen; "Edit" to develop RAW data into high-quality photos; and "Viewer" to view, rate and select photos from a shot list.

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Sonys popular ?7R III and ?7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with new version 3.0 software.